History
FLAVORS FOR OVER 100 YEARS
For more than a century, Amanda has offered delicious fish specialities, combining great taste, ease of serving and a rich tradition
Favorites from 555
Founded by Chr. Hansen in Kerteminde in 1916 under the trademark “555”, Amanda has been creating new favourites ever since. Rooted in traditional recipes and experience, these favourites offer the distinctive flavour that has made Amanda a popular choice for the whole family.
From Cans to Classics
In the mid-1950s, the idea of producing canned cod roe emerged, as only a fraction of the best cod roe was being used in industrial production. Director Finn Tengberg-Hansen, a descendant of Chr. Hansen, led experiments to turn liquid cod roe into a solid mass by cooking it in cans. This innovation paved the way for the iconic Amanda cod roe, which quickly became a classic, both in Denmark and abroad.
A continuing tradition
Today, Amanda Seafoods A/S is based in Frederikshavn, employing approximately 75 people across production, warehousing, quality control, development, sales and marketing.
A Focus on Taste and Quality
Taste and quality are at the heart of Amanda’s product development. We continually develop fish specialities that meet consumers’ preferences and make it easy to enjoy more fish in everyday meals.
Building for the Future
Joining the Nordic seafood group Insula in January 2017 expanded Amanda’s horizons. This partnership has given us greater opportunities to innovate and develop delicious seafood products. It also strengthens our ability to serve customers across retail and foodservice.
Looking Ahead
With the acquisition of the company and trademark Dronningen in 2001, followed by the companies and trademarks Glyngøre and Bornholms in 2019, Amanda has broadened its range to meet evolving consumer preferences. We remain committed to our founding principles of quality, innovation and tradition as we continue to serve both retail and foodservice customers.